Growing up in southeastern Montana, where animals outnumbered people, Nikole could either be found riding her horse or reading a book. The love of reading grew into a career in the newspaper and magazine industries. In 2008 she pivoted from print to digital and founded Shield Bar Marketing. Now, with Reading Is Fun!, digital and print combine to offer print-on-demand books.
Since 1999, Nikole has worked on developing websites and/or in the print media world. She was originally hired by a Native American newspaper to develop their website and with her can-do attitude ended up paginating the entire weekly newspaper, writing articles and creating their website. After a brief stint there, Nikole accepted a position as assistant editor at Tri-State Livestock News where she was a writer and editor who also paginated the weekly newspaper and updated the website on a weekly basis. In 2002, Nikole and Deb Black co-founded Today’s Horse Magazine – a monthly horse publication that was sold in 2008. After moving to Iowa, Nikole worked for Cedar Graphics, Inc. and Go Daddy – gaining skills in both print media and internet marketing. Prior to the birth of her son, Lincoln, Nikole started a small print business that included publishing the quarterly Columbia Sheep Breeder’s Association of America newsletter and the annual Miss Rodeo America pageant program. Since then, Shield Bar Marketing was started and Nikole combines her expertise in writing/editing, print media and design to help small businesses, sole proprietors and direct sales people develop a consistent, branded message across the internet and print.